Preview ICE, London, Jan 2004
Once again, this year, Casino Technology’s customers will not be disappointed by the array of new products and developments that the Company will display during the annual industry forum, ICE, in London, UK, 27-29 of January. Casino Technology is well known for its innovative approach and unconventional winning solutions, noticeable in all of their product offerings. The video slot oriented product group extends its selection with several new titles. Mystic Nile is the newest 25-line reel video slot that promises to be a sure winner amongst its peers. The mystery of the ancient Egypt captivates with unexpected and unpredictable bonuses and adventures. New products that have already gained enthusiastic acceptance by a number of customers are the exciting new video slots Stone Heart, Lucky Dolphin, and the multi-game Mega Jack. Those new products were launched just weeks ago during the show in Moscow. The captivating and interactive graphic solutions, unique and riveting music effects, coupled with innovative gaming concept design result in a customer’s immediate attraction to the game.
Stone Heart has had its launch in several countries by now where the game was very well received by the customers. Amusing Stone Age characters present a series of entertaining and adventurous scenes - hunting for pterodactyls, fishing in the lake, racing with dinosaurs, and wandering through the labyrinth of caves in a chase for their maidens. A lot of fun and entertainment provided by lively animated graphics! Besides the standard version (with one screen), the video slot Stone Heart is available also in a double screen version allowing the players to enjoy interactive animation and graphics on the second screen while playing the main game. Mega Stone multi-game unites three games - two 25-reel video slots, Stone Heart and Gems for Free, and one conceptually unique poker game that present a real challenge for the poker players, Royal Stone.
Lucky Dolphin, another new video slot, is an exciting underwater adventure in search of the magic black pearl. The beauty and the magic of the underwater sea is revealed with the help of the friendly dolphin that leads the way on the quest for the precious pearls.
A wide variety of cabinet models for the above games are available for selection by the Casino Technology’s customers. Alongside, its existing range several new models will be presented. They were developed under the Casino Technology’s conceptual design by the American cabinet maker Cole Industries, with whom Casino Technology collaborated for sometime under an exclusive distributorship agreement for Europe and Latin America.
The new group of cabinets has a unique design and presentation and is dedicated to high-end, VIP customer locations. This group includes: the one-of-a-kind titan plated upright cabinet, Twister, including 30” vertical TFT touch-screen monitor; the new slim version Jumbo Jupiter S– a sizeable upright cabinet that fits a 33” TFT monitor; the new slim duo titan plated upright cabinet, Rex (King), with two 18” TFT touch screen monitors, and Hercules - the new patented slim slant-top developed by Cole Industries. All of the new models have a unique and versatile design, but one of the most important feature is the space saving - an extremely important parameter for the European market where most of the casinos have limited space.
Another group of products that will be presented during the show is the roulette-oriented family of products. The automatic roulette systems, developed jointly with the well-known UK company, Cammegh, was acclaimed by industry experts and has proved its reliability and superiority in the field.
Casino King is a fully automated roulette system that includes the latest Sling Shot automatic wheel. The new model demonstrated is an addition to the existing models from the same range with different numbers of player stations. The new model has a conceptually new, round, smooth design, implemented in a nice, warm wooden pattern, and features multiple functional improvements. The Casino Prince family includes electronic betting terminals with an exclusive, modern design, and is paired up with the Cammegh premium roulette wheel - Mercury Wheel.
All of the products in that category are multilingual, have a multi-denomination option, and utilize an extremely user-friendly players’ interface providing the opportunity for quick and easy betting. The design and the colour solutions of the screen are relaxing for the eyes and provide all-in-one-screen functionalities that avoid the annoying screen switching, and speeds up the game. The pace of game is enhanced by the cashless option, part of the POS module of the management system. The management and security modules include multiple functions for control, surveillance, reporting, game tracking and settings thus providing an extreme ease in information analysis for the casino management. This is a part of a more complex and sophisticated management control system including all of the casino links, planned for launch for the second quarter of 2004. As a part of the complete product offering, Casino Technology will demonstrate some of its new jackpot signs and displays, unique casino accessories as well as new ideas for original interior solutions.
During the past year, the company experienced substantial growth with unprecedented expansion. The strategic partnerships and alliances are part of the international growth strategy and are considered a special priority for the Company welcoming any new potential opportunity in that direction. As a response to the increasing geographical market several structural changes were made. A sales office with a service center in Russia was opened to support the growing demand and customers there. A representative for South America was assigned to support new projects in Peru and Ecuador. An office in the UK, which will support the growing interest from UK and Western European casinos toward the company roulette-oriented products, will be open in January this year. This office will work closely with the Companys’ strategic partner - the UK manufacturer of roulette wheels Cammegh - to ensure a reliable, timely and superior support to its customers. Following the implementation of new projects, new representative offices will be open this year in Serbia and Montenegro, Ukraine, and Kazakhstan. The Company commitment toward new customers, new projects and partnerships is emphasized by this investment in local support. Just prior to the ICE, the Company will display its products at the annual industry show in Nuremberg, Germany, IMA 20-24 of January, where a new project is pending. The company’s efficiency and momentum is expected to increase even further by its move into its large, modern state of the art the new facility that will bring design, sales and administration under one roof.
The Company expects to gain new customers at the show from Europe, Eastern Europe and South America, and Asia where their products already enjoy popularity.

